It’s funny, it’s honest, and surprisingly, it’s a powerful business lesson.
You’ve probably seen it on TikTok or Instagram by now — the viral trend where people say, “I’m not the target audience… but I respect it.”
Let’s talk about why this matters for your brand — and how understanding your audience can save you time, content fatigue, and even ad budget.
Not Everyone is Your Customer — and That’s a Good Thing
When a new fashion brand launches, the instinct is to try to appeal to ”everyone”—Gen Z, working moms, tech bros, that auntie in Ibadan… and somehow, Elon Musk.
But let’s be honest: no one listens when you try to speak to everyone.
The “I’m not the target audience” trend flips that. It reminds us that even those outside your niche can appreciate your brand if your messaging is clear and consistent.
Clarity Attracts Respect (Even from Outsiders)
A man may not wear luxury lashes, but he’ll share the brand’s video if the story is good.
A Gen Z guy might not buy waist beads, but he’ll repost your launch reel if your vibe is clean.
People respect brands that know who they’re talking to.
The clearer your message, the more people (even those who aren’t your target) will engage, amplify, and support.
Bossmeek’s 3 Quick Tips for Speaking to the Right People
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Create a Buyer Persona
Give your ideal customer a name, a life, and a need. Are you selling to “Grace the Hair Vendor”? Or “Chuka the Tech Bro with 6 tabs open”? -
Write Like You’re Talking to Them — Not Everyone
You don’t have to sound “general.” Use their language. Mention their struggles. Speak like a friend, not a billboard. -
Let the Others Observe, Not Confuse
Not everyone needs to “get it.” If someone reads your post and says, “This isn’t for me,”—perfect.
It wasn’t.
How Bossmeek Helps You Build with Focus
At Bossmeek, we don’t just post pretty graphics or run ads with vague promises.
We help businesses build digital systems — from content to funnels — that attract, engage, and convert the right audience.
And the results? More clarity. More peace. More growth.
Final Thought
You don’t need to chase everyone. You need to understand someone deeply and serve them well.
And if others pass by and say, “I’m not the target audience, but I respect it”…
Trust me, you’re doing something right.
Need help clarifying your brand’s audience and building content that resonates?
Book a free 15-minute clarity session with our team
