Training Methodology:
The training is interactive and is comprised of lectures, case studies, technical process learning, and supplemental discussions related to various industries and the challenges of implementation.
Training Objectives:
By the end of this training, participants will be able to:
- Develop a comprehensive understanding of advanced sales techniques and strategies to effectively drive revenue and grow their business online.
- Utilize digital marketing channels, such as social media advertising, paid search, and display advertising, to reach and engage their target audience.
- Recognize opportunities for using Search Engine Optimization (SEO) to provide value to your company and benefits to your customers including optimizing your Google My Business profile.
- Create and execute a results-driven sales and marketing strategy tailored to their specific business goals and objectives.
- Effectively leverage content marketing to enhance brand visibility, establish thought leadership, and attract and retain customers.
Target Audience:
The training is designed for marketing and communications professionals, business professionals, and business owners who wish to gain a greater understanding of digital marketing, social media, and the latest trends in digital marketing. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.
Course Outline:
Day 1:
Module 1: Introduction to Advanced Digital Marketing
- Overview of Digital Marketing
- Importance of Digital Marketing in Business
- Costly Mistakes to Avoid on Digital Marketing Campaigns
Module 2: Search Engine Optimization (SEO)
- What is SEO?
- Google My Business Techniques
- On-page and Off-page Optimization Techniques
- Link Building Strategies
Day 2:
Module 3: Email Marketing
- Introduction to Email Marketing
- Email Campaign Creation and Optimization
- Measuring Email Marketing Performance
Module 4: Content Marketing
- Introduction to Content Marketing
- Content Creation and Curation Strategies
- Content Promotion and Distribution
- Measuring Content Marketing Performance
Module 5: Social Media Marketing
- Overview of Social Media Marketing
- Social Media Marketing Tools and Techniques
- LinkedIn Advertising
- Measuring Social Media Marketing Performance
Day 3:
Module 6: Facebook & Instagram Marketing
- Lead Generation Ads
- Retargeting Ads
- Conversion Ads & Pixel Setup
Module 7: Google PPC Advertising
- Responsive Display Ads
- Search Ads
- Youtube/Video Ads
Wrap-up and Certificate Presentation
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PROGRAM DETAILS The workshops will run in two streams for the month of May/June 2023. Ø Weekday Stream – 3 Days: 7th & 8th & 9th June | 11am – 3:30pm Prompt Ø Weekend Stream – 3 Saturdays – 10th, 17th & 24th June | 10am – 3:00pm Prompt |
- Training Fee: N135,000.00 (One Hundred and Thirty-Five Thousand Naira Only). Covering refreshments, course materials, & certificate of attendance/ completion.
- N.B: Late registration starts May 22nd, payment increases to N180,000.
- Venue: BossmeekHQ – Ikeja, Lagos and ZOOM.
