Our client is a leading e-commerce website in Nigeria, and has been for the past twenty years. They strive to be the best by providing a platform that offers a wide range of technological products and solutions for all your needs.
Initial: Establish Marketing Strategy for Reliable Revenue Growth
The first step we took in working with our client’s company was to dive deep into their target audience and set a marketing strategy in our 8-week project of creating a customized Marketing Action Plan (MAP). The goals we set in 2018 were:
- Increase website traffic
- Increase brand awareness
- Increase Checkouts users
- Segment, analyze, and optimize website visits
- Improved content management & promotion
- Adjust website and brand messaging to capture leads
It was important initially to unify the brand message of our client and share their strength in the marketplace, with the consistent engagement of their target audience through digital marketing.
We carried out plans for:
- Consistent use of the brand identity across all digital channels and the website
- Scheduled social media posts, driving traffic to the website
- Blog and premium content offer creation
- Email marketing campaigns for internal and external communications
- Paid media campaigns to promote demos and software benefits